Monday, September 10, 2012

HAPPY DAYS ARE HERE AGAIN (1974)


Basic Information: Directed: Cirio H. Santiago; Cast: All Star Cast by the big three – Sampaguita Pictures, LVN Pictures, Premiere Productions; Film poster: Video48

Plot Description: A collections of special film clips, mostly production numbers, from the hit films of the big three, Sampaguita, Premeire, and LVN. Films of the 50s, 60s and 70s narrated by the big studio's contracts stars like Gloria Romero, Nida Blanca, Eddie Gutierrez and others.

Film Achievement: No Available Data

Film Reviews: "...In 1974, the Big 3 studios of the 50s, LVN Pictures, Sampaguita Pictures and Premiere Productions reproduced a full-length movie showcasing a compilation of the musical comedies produced by the three studios. It was a painstaking job for the researchers since most of the best musicals produced by the three studios were either lost or destroyed. At the start of the project, director Lamberto V. Avellana was supposed to direct the film but eventually replaced by Ciro Santiago after so many changes in the project including the script. He ended up as consultant of the movie. The film was HAPPY DAYS ARE HERE AGAIN, with brief narrations by movie stars like Gloria Romero, Nida Blanca, Susan Roces, Leopoldo Salcedo, Jaime de la Rosa, Eddie Gutierrez, Tirso Cruz III, Pugo, German Moreno and Ike Lozada..." - Pelikula Atbp (READ MORE)

"...Cirio H. Santiago had grown up in the studio owned by his parents and in 1957, aged only 21, had enough business acumen to forsee the grim future for the Big Three studios. Of particular interest to Santiago were the opportunities to be made in the lucrative and ever-expanding American drive-in circuit. With dreams of taking his films to the world's screens, and with the American drive-in circuit firmly in his sights, Santiago took a huge financial risk for Premiere: along with Eddie Romero, he set up the Philippines' first production, The Day Of The Trumpet (1957), for the international market. Santiago himself continued to pursue a career in the international whilst keeping Premiere Productions afloat. By the early Seventies Premiere began seeking out co-production deals with countries including the United States; Premiere, one of the Big Three studios of the Fifties, was rapidly evolving to become primarily, though not exclusively, a production unit for international features and co-productions including those of Roger Corman. In Corman, Santiago found the perfect partner in crime, and would continue a working relationship and close friendship from their first meeting in 1970 until Cirio passed away in 2008..." - Andrew Leavold (READ MORE)



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